INSIGHT - People don't think straight when they have a headache and do stupid things in the heat of the moment of pain.
IDEA - An integrated campaign for ASPIRIN consisting of 100 situations where you go too far to solve your problems. These things can in moment of embarrassment lead to a headache treated in an extreme, unnecessary way.
100 episodes, different media, one mobile app, one book compiling the 100 stories.
AD/CW: Ana Karen Jiménez Barba 
AD/CW: Elin Enström
CD: Mihai Gongu
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