Insight: There are two types of people in the world: Travellers and Tourists. Travelers hate being mistaken for tourists, but true tourists are proud of their name.
Idea: This campaign aims to show both travel mentalities in a positive light, while encouraging some friendly rivalry.
Two integrated campaigns for Easyjet; one for travellers, and one for tourists. These campaigns only work side by side, showing that while you might pick a side, there’s room for all of us in the world.
AD|CW_ Ana Karen Jiménez Barba