Where is the Gorilla?

To represent the amount of time it takes for veterinaries to find the Mountain Gorillas in the deep jungle of Rwanda, the time it takes to keep track of the gorilla’s health, to cure them and to keep the population of gorillas thriving.

An ad in the style of the children classic “Where’s Waldo?”. This time the challenge is to find the gorilla, surrounded by threats that the species suffer in both its own habitat and outside of it. All of these factors contribute to that the number of Mountain Gorillas decreases rapidly. We hoped to acknowledge how the work that the Gorilla Doctors are doing has a reversed effect.

CREDITS
AD/CW_ Ana Karen Jiménez Barba
AD/CW_ Elin Enström
CD_ Mihai Gongu