Die Stadt der Unversicherten

To show how life without insurance looks like, DDB created this campaign for Nuremberg insurance. Nürnburg , the city of the uninsured, where inhabitants of Nürnburg do not take any risks, as they haven’t had insurance for over 100 years.

Watch the previous campaign.


Creative Directors_ Nikolai Diepenbrock, Lars Jakschik
Art Director_ Lilli Ridder
Copywriters_ Tim Mitreuther, Max Müller
Creative Inters_ Isaac Sorenson, Ana Karen Jiménez