Time To Call It By Its Name. Period.

Insight: Every language has developed at least 5 of its own ridiculous nicknames and euphemisms for the word “Period” to make it easier for women to discuss menstruating in public.

Idea: 
Bringing some of our favourite and most common international euphemisms to life to illuminate how ridiculous it is to have so many nicknames describing the same thing.

Instagram Filters:

CREDITS
AD|CW_ Ana Karen Jiménez Barba
CD_ Michael Dunlap