In a life constantly affected by news we read in magazines and see on TV, being aware of the movements, revolutions, and forces of power happening in the world impacts all of our lives. Even our children’s, though in maybe a more simple and somewhat downsized way.

Kids these days know how to handle smartphones and tablets before even learning how to read, from this insight we created an Augmented Reality service for United Nations that translates newspaper articles into animations by detecting keywords from the text. It then matches them with current news of the day and converts it into a small animated film for the kids to understand.

CREDITS
AD/CW_ Ana Karen Jiménez Barba
AD/CW_ Elin Enström
CD_ Mihai Gongu

SHORTLISTED AT CANNES FUTURE LIONS 2018