PROBLEM_ Animals are going extinct at an alarming rate, yet the millennial demographic seems to be unaware of this harsh reality.
INSIGHT_ People use animal emojis every day in very positive contexts, while there’s nothing positive about the suffering of the real animals.
IDEA_ Each animal emoji would correspond with the dangers each species are facing in the wild. Creating awareness and help restore the wildlife.
AD_ Ana Karen Jimenénez Barba
CW_ Rowan El-gOWEINY