INSIGHT_
THERE ARE TWO TYPES OF PEOPLE IN THE WORLD: TRAVELERS AND TOURISTS. TRAVELERS HATE BEING MISTAKEN FOR TOURISTS, BUT TRUE TOURISTS ARE PROUD OF THEIR NAME.
IDEA_
THIS CAMPAIGN AIMS TO SHOW BOTH TRAVEL MENTALITIES IN A POSITIVE LIGHT, WHILE ENCOURAGING SOME FRIENDLY RIVALRY.
Two integrated campaigns for Easyjet; one for travelers, and one for tourists. these campaigns only work side by side, showing that while you might pick a side, there's room for all of us in the world of trave
On board passengers will be able to pick from 2 menus, the tourist menu or the traveler menu. The tourist menu consist of food like club sandwiches while the Traveler menu is secret, and consist of an exotic dish from the country you are traveling too.
AD/cw - Ana Karen Jimenénez Barba 
AD/CW - danika baker-sohn
cd - FLORIAN WEITZEL
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