Problem: Animals are going extinct at an alarming rate, yet the millennial demographic seems to be unaware of this harsh reality.
Insight: People use animal emojis every day in very positive contexts, while there’s nothing positive about the suffering of the real animals.
Idea: Each animal emoji would correspond with the dangers each species are facing in the wild. Creating awareness and help restore the wildlife.
AD_ Ana Karen Jiménez Barba
CW_ Rowan El-Goweiny
CD_ Michael Dunlap